About Wildland

After a day of climbing on California’s central coast, Jim Elliston knew he was in for two weeks of itching and sleepless nights after venturing into Poison Oak territory. In the weeks that followed, he began dreaming of modern solutions for Poison Oak and Ivy prevention and relief. At the time, the most established brand in the Poison Oak and Ivy skincare space dated back to the 1960s and was originally intended to remove nuclear fallout from the skin—using the same primary ingredients found in paint thinner. Determined to find a better, cleaner, and more modern solution for adventurers like himself, Jim set out on a mission.

As an avid trail runner, backpacker, mountain biker, and resident of San Luis Obispo, California, Jim’s journey began to create solutions for people like him—those who live life outdoors with friends and family, all while striving to leave the planet better than they found it.

At Wildland, we are dedicated to reducing our environmental impact and striving for a zero footprint on the planet.

Our journey toward sustainability begins with environmentally conscious formulations, ensuring that every product is as kind to the earth as it is to your skin. We’ve introduced bamboo wipes as a biodegradable alternative and utilize recyclable packaging to minimize waste. Beyond these efforts, we are constantly researching and innovating new methods of sustainable packaging to further our commitment to eco-friendliness. By making mindful choices at every step, we aim to leave the world better than we found it.